Clairol Balsam Color commercial 1970s Clairol was founded in the 1930s by the husband and wife team of Lawrence M. Gelb and Joan Clair. After discovering a European hair coloring preparation called Clairol, which produced softer, more natural tones by penetrating the hair shaft instead of merely coating the hair, the Gelbs introduced the product to American beauty salons. The real breakthrough came with the introduction of Miss Clairol Hair Color Bath in 1950 and sales skyrocketed with the introduction of do-it-yourself hair coloring Nice 'n Easy, aided by one of the most effective advertising campaigns of the time, with the catchphrase, "Does she or doesn't she?"
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